Primary benefits of building an app

benefits of app building

benefits of app building

Primary benefits of building an app

Every so often it may cross the table, you want a mobile solution/app. But you see the cost and think maybe it outweighs the benefits.

We often find there is not enough education provided to clients about what a mobile solution can provide. In this article we will look at the benefits for an app that is not the product, rather an add on to an already existing business.

Why would any business large or small invest in one? Is there a need in the public domain, government bodies, hospitals or even charities?

Generally, the consensus is it’s a “nice to have, not a must have”. That means it falls below the radar and not enough investigation is sought into the matter.

app building scope

Of course, there are people who are in the opposite school of thinking. They must have an app at all costs, they want the latest and greatest of everything and an app will be that silver lining to their soft fluffy cloud. They rush in and do not have a strategy built around the end user of the app and so this may result in a reduced or no return on their investment.

Regardless of which school of thought you are in. If you have an app already or are thinking about developing one. This two part article may help you add some magic to your offering and give you a broader perspective on what your mobile offering presents.

 

1. Community creation

The first and most important reason of your mobile app should be, to build a community. A community of raving fans for your products/services or the app itself. A lot of the most successful games on the app stores have embraced this. They create functions and gamification that requires users to share with others.

For some apps that we have created, there is the ability to have groups within the app. This allows for sharing of ideas and a feeling of being. And if the social media platforms have taught us anything, is that we are social. Therefore, having people who love your app means more for your bottom line and market reach.

 

2. New profit streams

Apps offer a unique and direct path to the target audience. When designed well, the app will keep users engaged regularly. There are various ways to monetize the app and I will go over those in another article. They vary from subscriptions, advertising or referrals. The beauty is that you get to keep users within your universe, so it is important to know what additional income streams exist for you.

 

3. Lifestyle and experience

One of the key reasons why anyone would download your app, it makes their lives simpler! We don’t want to have feel like we are going to the moon to make a purchase or learn something. The truth is sometimes websites can be cumbersome and slow. An app gives you the ability to make their engaging with your brand, a fun, immersive and easy experience.
lifestyle and experience

 

4. Improved engagement

Your app is on their phone whenever users open it. Which according to most studies is now more than over three hours spent on their phones. Ninety percent of that time is within apps. When designed well, your target base could be spending part of that time with your offerings.

There is the ability to greatly segment the user base and give them a more personalized experience. Unlike emails, you can send push notifications that relate to their interests or allowing them to only access information that matters to them. While the user analytics on your dashboard will give you the ability to understand exactly what they are engaging with, so you can make the experience, even better!

improve engagement

 

5. Increased Security

Both app stores require constant updates to protect users. This means that users can save their information in your app. The most important thing to remember is that every barrier you remove to a purchase, adds to the probability of that sale. If all I need to do is login securely and click yes to charge my card, then you get my money.

This comes from the reassurance that apps provide that allows you to store all your information with less fear. Security protocols for most apps continue to improve with fingerprints, facial recognition as options.

 

6. Systemization and efficiencies

A central dashboard that when designed well, will allow you to monitor all the analytics easily. Apps offer a unique opportunity to better understand what your target audience are engaging with and maximizing that across the rest of the business.

efficiency

 

7. Loyalty

If the experience of using the app is easy and fun, then your brand will endear to your users. Your app is available to them 24/7 and will be a reminder of your business anytime they go through their phone. If they enjoy using the app and your offerings are easy to access, then it will be easier for them to recommend you when someone asks for your products/services.

 

8. Improved customer service

An app is an experience which should make dealing with your business easier. The ability to add tools like chatbots, call now functionality or for people to access information offline makes for a better customer service. The tools you add to your app will allow it to be your representative regardless of where your user is.

 

9. Ease of access

Apps offer the ability to add in functionality such as swiping, tapping or holding down which gives users access to a set function. This ease of use give them the ability to get quick access to your products/services. This easy engagement with the app makes things like liking a product, moving from one function to the next or downloading information more intuitive for the user.

 

10. Easy integration

Apps can be designed to allow for easy integration with other software to provide a unique experience. There is also the ability to sync them with other hardware depending on the end result you seek to achieve. The app can live on a person’s device and allow them to track their devices, deliveries, connect to devices in their homes or place of work or even be created to be accessed on multiple devices.

easy integration

 

11. More connected devices

IoT (Internet of Things) is coming. Apps, wearable devices, smart TVs & eyeglasses, WiFi gadgets like wireless security cameras and AI are driving IoT to us, in a real hurry. When designing your app, it is important to know that there is a possibility that it may feature the throng of connected devices.

The number of wearable devices continues to rise. As more people get used to them, the need to have your presence on them through a fun or educational and engaging experience will be important.

In November 2019, Google bought FitBit for $2.1 billion to signal its intent in this industry. Having a well designed app, that can be added to these devices in the future is prudent planning for any business.

connectivity

 

12. Global reach

There are 7.8 billion people whilst the number of smartphone users in the world is approx. 3.5 Billion. That means almost have of the planet has access to a smart phone. Internet penetration continues to rise in every country as well as the internet speed.

What that means is that when marketed correctly more people will be able to download your app, which they can use offline when in areas with poor internet connectivity. An app that adds an experience will more likely win and be a point of call for anyone searching for what you provide and separate you from your competitors in overseas markets.

Apps have much more to offer than most people are aware of. If you consider yourself as a target market, how often are you away from your phone? What apps do you engage with on a daily basis and why?

When you use yourself as an example. It is clearer to see how that understanding relates to what your target audience are wanting in their engagement with your business, organization or government body.

Reasons why you NEED to think Innovation

innovation call

Innovation

Reasons why you NEED to think Innovation

Most of us feel that if we just put ourselves out there, that it is enough. How many people do you know who have a website or a Facebook page, but do no advertising? How many of those people tell you that neither of those platforms helps them deliver any quality leads?

Twenty years ago, it was almost enough to put up a website and count the money as it rolled in. Now every 60 seconds there almost 300 new websites that are launched. For established brands this means more competition for their market! This is a screenshot at the time of writing this article taken of ‘internet live stats’ website that tracks online activity.

innovation stats

In 2012 there were only 8 million pages as opposed to over 60 million in 2019. Only 6 million of those pages are actively advertising. Therefore, the competition for eyeballs had gone up 10X in less than 8 years.

The algorithms have been constantly adjusted to allow the pages that have fully understood their target market to keep their market share. The pages that are created with no clear identified avatar and how to engage them, are left to wonder where their followers have gone.

In reality, the brands that embrace innovation in social media and their online assets, have the lion’s share of the market. These are the brands that understand that technology has altered the customer expectations for every industry.

Therefore, the brands that have kept their finger on the pulse are driven by the question – “how do we engage with our audience better”?

They understand their role is to make the engagement with the people they serve as easy and fun as possible.

In this digital age, innovation is the only edge a business has to stand out and ensure long term success!

Here are a few reasons to illustrate the power of innovation.

 

Attract better quality clients 

Utilising the latest tools to promote your brand and engage with your target audience. The tools at your disposal will allow a brand to see the analytics and adjust to get more of the good result and less of the bad.

Therefore, the quality of the clients you attract gets better. Some of the existing client base also get better service and they become happier and better clients. This last one comes down to a simple principle, everyone wants to feel they have been heard.

 

Engage with more audiences

The global market is now at everyone’s door. Coaching clients in other time zones is now possible with various tools.

Each person wants to engage with your brand in a way that suits them at a time that suits them. Therefore, using tools like chatbots allows people to feel like they are asking questions that are relevant to them. This will remove the objections they have if you have designed the engagement correctly. Especially if they can do it at a time when they can have the attention space to do so.

Tools like AI and machine learning will help identify patterns of each individual and allow for a customized feel. Virtual tours can be used to present residential and commercial properties to allow people to view them and make offers to rent or buy. This removes the haste of having to take time out of your day if you are not able to do so physically!

Therefore, you can make engagement easier for different audiences regardless of their location, age or understanding of the platform you engage them on.

 

better talent
Attract Better Talent

Talented and innovative people want to work in a company they know is progressive. They want to know that they will be nurtured, challenged and their ideas taken on board.

This is why innovative companies have a unique culture. This culture will help them achieve their own goals of personal impact on a larger scale whilst improving the organization’s market share.

 

Better growth

Technology gives an organization the tools to help identify their strengths and opportunities in the market. These tools when structured correctly allow them to serve more clients with ease or onboard and train new staff easier to meet the growth in the business.

 

Upskilling and better morale

Articles published by Fortune and Forbes have highlighted that 40% of jobs that exist right now will be gone in the next 15 years. A study by a team of economists at the McKinsey Global Institute identified that one of the most affected will be office support.

Therefore, the time is now to provide innovative ways to protect your team. Upskilling through the use of various tools such as social LMS tools will allow you to provide centralized training to team members. These tools once implemented can raise the morale of the team as they learn to become more efficient.

 

Be the gamechanger

Digital disruption is affecting every industry. For those who implement tools first they are able to stay ahead of the pack a little longer. In a normal market there are normally two or three brands that are the identified leaders.

innovation chart 1

With digital disruption the marketplace has become open season even for the newcomers. Their ability to innovate and steal a share in the market is now so much easier. Keeping that market share will be dependent on what innovation they bring in to grow that engagement. Facebook is a great example as they came in at a time of Friendster and MySpace.

innovation chart 2

Facebook have used innovation to drive these and other platforms out of their market. They continue to innovate year in and will buy any other platforms they identify can help them add to their user base.

Therefore, the tools you add will bring new followers to your brand and separate you from others in your industry.

In life and in business one of the worst statements is ‘that is how we have always done it’. Sure it helped you get to where you are. But no brand, large or small, government body or non-profit organisation is immune to the changes that come with the rise of technology.

If you want to continue to do business, then innovation should be a priority.

If you have been waiting for a sign. Then maybe this is it!