Case Study – VitaSupreme


Brief: VitaSupreme needed to enhance their Shopify store to increase new customer sales and encourage more existing customers to make new purchases. As their store was not tracking users, this was difficult to do. VitaSupreme was managing multiple online marketplaces and other cloud based platforms without any integration or systemisation.


We started by working through the current shop setup and identifying how best to track customers and create all the appropriate integrations to make this work. This enabled us to send out automated emails based on users transactions or cart abandonment which in turn, not only improved sales overall, but created greater levels of customer engagement, encouraging customers to make additional purchases. We also created an automated nurture campaign for existing customers, providing education and product guidelines as well as a rewards campaign which encourages the customer to leave a review with a reward of a discount on their next purchase.

To solve the issue of VitaSupreme independently managing multiple marketplaces, we set up Shopify as the single source of truth for products, inventory, customers and orders, synchronizing this information with eBay, Amazon, Walmart and Facebook. To further enhance the 3rd party integrations, we created store integrations with VitaSupreme’s CRM, XERO and their support ticketing system. This meant VitaSupreme had a simpler and a more powerful solution to run and manage their store seamlessly.

Our Results

  • A website that is now automated.
  • A website optimised for customer engagement.
  • Powerful email automation.
  • Increase in sales Ability to track customer journey’s and thus allow for greater targeted nurture campaigns.
  • 3rd party integrations with CRM, accounting, support and multiple marketplaces
  • Saving time and money for VitaSupreme by enabling a single source of truth for products, customers and orders.
  • Greg from VitaSupreme shares his thoughts on working with Earthlink Alliance

    Key Successes

    121 KEYWORDS

    Achieved to top page of Google


    Increased organic traffic in 9 months


    Increased organic traffic in 9 months


    Achieved in 9 months


    Adwords conversion rate


    Cost per conversion rate achieved