Uniform & Apparel Solutions
Brief: UAS had a unique ecommerce solution that needed to be built. The client required the ability to create a multi-store environment which would house categories, products and have users assigned to specific stores. This meant when a user logged in, they would only see categories and products assigned to them. Beyond this requirement we were also asked to integrate with their ERP which housed all of the categories, products, images, descriptions, prices and inventory. We needed to match the multi-store with the ERP so to not have products seeping into other stores. The final piece of the puzzle was to then integrate this into another platform called PunchOut which would allow for custom integration with the end users SAP system.
Solution
Whilst this project threw up many challenges, taking 8 months to complete and required us to integrate multiple platforms, including building our own middleware, the results speak for themselves. We created a stable and long term solution for UAS that has yielded them a 10 year contract, generating millions in revenue.
Our Results
Key Successes
121 KEYWORDS
Achieved to top page of Google
153.75%
Increased organic traffic in 9 months
153.75%
Increased organic traffic in 9 months
844 CONVERSIONS
Achieved in 9 months
21.48%
Adwords conversion rate
$52.40
Cost per conversion rate achieved